I think all car lovers won on this one. It's an awesome story at so many different levels. Ferrari stayed independent until bought by Fiat which truly has Italian DNA which makes the fit the best possible.But really, who won in that deal? Ferrari is considered one of the absolute most valuable brands in the world now. Their street cars are basically the most sought after exotics in the world and considered fantastic investments. It would be a very differnt automotive world today if Enzo had gone thru with that deal.
Ford has one of those stories that helps define the brand. Decades later, Ford comes out with their Ford GT and excites the car buying public about the brand. They spent $100 million...so what? Whew, I wish I could say that about myself. For them while a lot of money, it could have been spent on a new department that optimizes hub cap technology.
A lot of little companies and people won. Eric Broadley and Lola must have been recompensed adequately to fund their own racing. Shelby American, Kar Kraft, John Wyer Automotive Engineering all benefited from the GT40.
I suspect that even Ferrari made out based on the rivalry. While most Americans probably had heard of Ferrari, how many actually knew about their racing history? After Ford says that they want their head, everyone would be aware of them. I'll wager Ferrari got the Monday morning (or a week Monday depending on radio and magazine coverage) sales bump after Le Mans in the states.
I think any car lover would shudder to hear Ford buying Ferrari. It would truly have been horrible.