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Ignoring the initial prototype costs, how much do they estimate it would cost per rim if they did a large run of them?
$20,000 sounds like a lot, but it isn't that much when it is spread out over many many rims. Anyone who buys a set would want to get 5 rims. If you can get 40 people to buy 5 rims, that would be 200 rims. $20,000 divided over 200 rims is $100 per rim, which would need to be added to the actual cost to produce each rim in the large run.
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