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http://jalopnik.com/5387802/toyota-exec-blames-video-games-for-slow-vehicle-sales


First it was violence, then bulging wastelines, now video games are being blamed for falling vehicle sales in Japan, at least by one unnamed Toyota exec. The argument? Games are so good lately there's no interest in buying actual cars.

The translated quote goes something like this:

Home game machines are no good. Playing something that realistic makes the need for cars disappear.

It's a bit of a leap if you ask us, but something has to be responsible for falling sales, right? Could just be the combination of cars being wildly expensive to own and of limited utility in Japans crowded urban centers, but video games are probable just as likely a culprit. While the statement is something of a blind item, it does provide a peak into the growing societal issues plaguing modern Japan. Young men are forgoing family life in favor of extended bachelorhood, meaning enjoying video games and other hobbies seen as undignified perversions by the elder generation. Heck, video games could just be the downfall of Japan, but killing car sales is a good start. [Kotaku]
 

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I like Boost
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good excuse. well toyota, why dont you make a car that will attract those gamer aged youth into the car market? no instead you make cars for their parents. While they play with supras and ae86s in video games, enjoying toyota for what it WAS.

kthxbye
 

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good excuse. well toyota, why dont you make a car that will attract those gamer aged youth into the car market? no instead you make cars for their parents. While they play with supras and ae86s in video games, enjoying toyota for what it WAS.

kthxbye
Agreed!
 

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toyota's gonna make a come back sometime soon
 

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Sort of agree. I though Scion was supposed to get the young folks into the Toyota dealerships, while their parents bought a boring Camry. Toyota, second to Buick with average age of buyers.
 

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BIG BOSS HOSS
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That shouldn't hurt new cars sales one bit. And, considering 99% of new cars sold are bought by people who could give a whiff about previous models..

I still don't see the connection.
 

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There will always be a profitable niche market for an affordable rear wheel drive sports car. If the MKIV Supra targa had been lighter, simpler, and priced closer to the Miata, it would still be around.
 
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